Togetair

Rebranding

Togetair is a non-profit organization that works to promote sustainable development and social inclusion in Poland. Togetair decided to rebrand its logo. The goal of the rebrand was to create a new logo that would be both familiar and fresh.

Used Tools: Adobe Illustrator and Photoshop

Challenges

Navigating the delicate balance between brand recognition and contemporary appeal was a primary challenge I faced. I meticulously examined the elements that made the old logo so recognizable, particularly the iconic leaf motif within the speech bubble, ensuring integration into the new design.

Logo before rebranding

Solution

To achieve a modern and impactful appearance, I subtly altered the speech bubble's shape, giving it a more rounded form that exuded openness and approachability. The leaf, symbolic of growth and sustainability, gained a more organic appearance, reinforcing the organization's commitment to environmental stewardship.
I also implemented significant typography modifications, opting for a bold and legible font that enhanced the logo's scalability and adaptability across diverse applications. These refinements aimed to create a logo that could stand the test of time while reflecting the organization's evolving values and mission.

Execution

I think new logo successfully adapted the iconic elements of the old design while introducing a contemporary aesthetic, resulting in a logo that is both familiar and fresh, reflecting the organization's commitment to sustainability and social progress.