Jagermeister x Tiger

Illustration

The collaboration was an idea from the company, which I worked for. The project goal was to create a unique and appealing illustration of a hybrid of the two animals that are icons of these two brands: the tiger and the deer. The purpose of the illustration was to later place it on branding materials such as a T-shirt or sweatshirt.

Used Tools: Adobe Photoshop and ProCreate

Challenges

The main challenge in creating the illustration was to create a character that would be appealing both on posters and on potential products, such as sweatshirts or t-shirts. The illustration also had to be consistent with the visual identity of both brands.

Solution

In the final version of the illustration, the hybrid had the front paws and the tiger's coat, with the deer's body structure and the length of the tiger's fur. This combination of elements from both animals created an original and expressive character that at the same time retained the characteristic elements of both brands.

Execution

The illustration was created in digital media. It used elements of vector and raster graphics. When creating the illustration, care was taken to maintain high-quality details so that the character was as realistic as possible.