Little Explorers
Website + branding
Little Explorers is a children's language school in its early stages of business planning. I worked on designing and establishing their branding, and online promoting website.
Used Tools: Figma, Adobe Photoshop, Adobe Illustrator
My role
Little Explorers needed a brand identity and a website. My task was to design the branding and a responsive website that incorporated key virtual business features of the school promotion.
Overview
My journey to grasp this project's needs wasn't linear. Instead, it meandered, each new insight from the market and competitor research revealing another piece of the puzzle. This continuous learning process ensured I understood the project's true requirements, paving the way for its success.
Stages of the project
My Discovery Phases:
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Who are the Little Explorers? Are they children, parents, educators, or another group? Define their interests and needs.
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What similar services are available? Identify their strengths and weaknesses.
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What do we want to achieve with Little Explorers? Define measurable objectives to track success.
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How will information be organized within Little Explorers? Consider user flows and personalized for different optimal structures.
Insights and issues
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Competition: Little Explorers faces competition from established language schools, online platforms and even free language resources. Analyzing competitor strengths and weaknesses in order to find ways to differentiate them effectively would be essential.
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Market trends: Understanding evolving trends in language learning, such as online accessibility and personalization, and adapting Little Explorers' offerings accordingly might be required.
