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Dr Witt
Social media Design
Dr Witt is a Polish company that produces a variety of health and wellness products, including isotonic drinks. In 2023, Dr Witt launched a new line of isotonics aimed at young people. The company wanted to create a social media campaign that would resonate with this target audience and generate excitement for the new products.
Used Tools: Adobe Photoshop, After Effects
Challenges
The campaign faced several challenges. First, Dr Witt needed to create a visual identity that would stand out from the competition. Second, the campaign needed to be creative and engaging enough to capture the attention of young people. Third, the campaign needed to be effective in driving awareness of the new isotonics.
Solution
I decided to create a visual identity that was based on the concept of artistic chaos. This style was chosen because it was thought to be appealing to young people, who are often drawn to bold and expressive visuals. In campaign I used a variety of textures, grain, rips, fonts, and outlines to create a sense of visual excitement.
Execution
The campaign was executed across a variety of social media platforms, including Instagram, Facebook, and TikTok. The team created a variety of content, including videos, images, and GIFs. The content was designed to be shareable and engaging, and it often featured young people who were enjoying the new isotonics.
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