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Kupiec
Social Media Key Visual
Kupiec is a well-established Polish company known for producing high-quality food products, particularly grains and cereal-based items. With a focus on tradition, innovation, and premium ingredients, Kupiec has become a trusted brand in the food industry, offering a wide range of healthy and delicious options to consumers.
Used Tools: Adobe Illustrator, Photoshop, After Effects
Challenges
Undertaking the task to create a new key visual (KV) for Kupiec, aimed at communicating effectively across various social media platforms, presented an exciting yet challenging endeavor. The main challenge lay in crafting a visual identity that not only resonated with the old brand's essence but also captured the attention of diverse new audiences across different digital channels. Kupiec request for a KV similar to the previous project I made for them while infusing freshness and innovation into the new design.
My previous design for Kupiec, which was
inpiration for the new one
Solution
To address these challenges, I designed a new key visual that seamlessly blended familiarity with novelty. Building upon the foundation laid by the previous project, I incorporated elements that had proven successful in resonating with Kupiec's audience while introducing innovative elements to elevate the brand's visual identity. The inclusion of a sketch doodle within the new key visual served as a unique and engaging feature, adding a playful and personalized touch to the design that aligned perfectly with Kupiec's brand ethos.
Execution
Executing the creation of the new key visual for Kupiec involved a strategic approach centered around creativity and collaboration. I began by conducting an in-depth analysis of Kupiec's brand identity and target audience preferences, gathering insights to inform the design process. Leveraging design tools and techniques, I translated these insights into visually compelling concepts, exploring various iterations and incorporating feedback to refine the final design. The integration of the sketch doodle seamlessly into the key visual added an element of whimsy and authenticity, capturing the essence of Kupiec's brand personality. The result is a captivating and cohesive visual identity that not only communicates effectively across social media platforms but also reinforces Kupiec's position as a brand that values creativity and innovation.
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