Tauron

Broshure

Tauron is a renowned Polish energy company specializing in electricity and heat generation, distribution, and supply. The project involved creating a printed brochure to highlight and communicate their business results for the year 2020.

Used Tools: Adobe InDesign and Photoshop

Challenges

Undertaking the project for Tauron presented a unique set of challenges, particularly in aligning the brochure design with their established key visual while integrating additional elements from the team's web version of the report. The challenge lay in maintaining consistency and coherence across both print and digital platforms while ensuring that the brochure effectively conveyed Tauron's message and brand identity. Furthermore, the task of utilizing Adobe InDesign to compile the report required meticulous attention to detail to achieve a seamless and visually appealing layout.

Solution

To address these challenges, my team adopted a strategic approach focused on harmonizing Tauron's key visual elements with the enhancements made for the web version of the report. By extending the existing key visual, we were able to create a cohesive design language that resonated with Tauron's brand identity. The incorporation of additional elements from the web version, while maintaining consistency, added depth and interactivity to the brochure, enriching the reader's experience. Embracing a minimalistic aesthetic for the middle section of the brochure helped streamline the presentation of information, ensuring clarity and ease of comprehension for the audience. The utilization of the magenta color theme, synonymous with the Tauron logo, served to reinforce brand recognition and create visual cohesion throughout the brochure.

Execution

Executing the creation of the Tauron brochure involved a collaborative effort combining creativity and technical expertise. Leveraging Adobe InDesign, we meticulously crafted the layout and design elements to achieve a visually striking and cohesive composition. Careful attention was paid to typography, imagery, and spacing to ensure readability and visual appeal. Iterative refinement and feedback loops were integral to the design process, allowing us to fine-tune the brochure to meet Tauron's specifications and expectations. The result is a professionally crafted brochure that seamlessly integrates Tauron's key visual with innovative enhancements, effectively communicating the company's message and values to its audience while upholding brand integrity and identity.