King of Crux

Illustration Key Visual

Crux Boulder is a leading bouldering gym situated in Poland. Crux Boulder hosts an annual event called "Zostań Królem Cruxa," which has become a highlight for Warsaw climbers, showcasing thrilling competitions and fostering camaraderie among participants.

Used Tools: ProCreate, Adobe Photoshop, Adobe Illustrator

Challenges

Designing for a CRUX bouldering gym event centered around the theme of "Path of a Samurai" presented unique challenges. Balancing the traditional aesthetics of samurai culture with the contemporary context of bouldering required thoughtful integration to ensure coherence and relevance. Additionally, creating a unified visual identity across diverse mediums while ensuring scalability for social media platforms.

Solution

To overcome these challenges, I conceptualized a digital art painting featuring a samurai seated on a rock, equipped with climbing gear including a bag of magnesia and climbing shoes. This artwork effectively merged the timeless essence of samurai ethos with the adventurous spirit of bouldering, capturing the essence of determination and focus inherent in both disciplines. Leveraging digital art provided flexibility and scalability, allowing seamless integration across posters, shirts, and social media graphics, ensuring visual harmony and impact.

Execution

Execution involved meticulous attention to detail in crafting the digital art painting, focusing on the samurai's posture, facial expression, and surrounding environment to evoke a sense of strength and tranquility. This artwork served as the cornerstone of the event's branding, seamlessly incorporated into posters, shirts, and social media assets. Prioritizing scalability, I optimized the design for various platforms, ensuring consistent and compelling visual representation across all promotional channels.